While people in coastal areas rushed to reach higher ground in the wake of a huge earthquake in Indonesia on Wednesday, the Kentucky Fried Chicken Thailand fan page told followers to order a takeaway.
"People should hurry home this evening to monitor the earthquake situation and don't forget to order the KFC menu, which will be delivered direct to your hands," it said.
The post, which was later removed, generated a storm of outrage on Thai web pages.
"The person behind this advertisement should be fired for their lack of common sense and responsibility," said one of the dozens of posters on the subject on the Pantip web board.
A new message on the KFC Facebook page on Thursday apologized for the "mistake".
Personally, I’m not so sure KFC Thailand needs to apologize for urging tsunami evacuees to "hurry home and follow the earthquake news. And don't forget to order your favorite KFC menu." After all, the fast food chain just saw a "disaster advertising opportunity," or "disadvertunity." At least KFC was trying to get important information to people which was more than can be said for Thai television stations who wouldn’t breakaway from a funeral ceremony.
Besides, KFC is the perfect disaster food because after you finish the family size bucket you can row it to safety.
I’m much more critical of KFC Thailand’s decision to use Yellow Shirt PAD terrorist Somsak Kosiasuuk as their mascot to sell fried chicken.